Privacy Policy

This page is maintained by MCF/Visuals ("we", "us", "our") to explain how we collect, use and protect personal data when you visit mcfvisuals.com or get in touch about a project. We are based in Worcester, Worcestershire, United Kingdom.

1. Who we are

MCF/Visuals is a creative digital studio offering web development, branding, marketing support and content creation. For any privacy question or request, email sales@mcfvisuals.com.

2. What we collect

• Enquiry data — name, email, company and the message you submit via our contact form.
• Account data — email and authentication details if you sign in to a client area we provide.
• Usage data — basic technical information your browser sends (IP address, device type, referring page) and any cookies described in our Cookie Policy.

3. How we use it

• To respond to enquiries and provide quotes or proposals.
• To deliver work for clients and manage projects we are engaged on.
• To operate, secure and improve the website.
• To comply with our legal and tax obligations.

Our lawful bases under the UK GDPR are typically legitimate interests (responding to your enquiry, running our business), contract (delivering services to clients) and legal obligation (record-keeping).

4. Sharing & processors

We do not sell personal data. We share it only with service providers that help us run the site and the business — for example our hosting provider, our backend and email infrastructure, and accounting tools. These providers process data on our instructions and under appropriate contractual safeguards.

5. Retention

Enquiry messages are kept for as long as needed to respond and follow up, then archived or deleted. Client project records are kept for the duration of the engagement and a reasonable period afterwards to meet tax and legal obligations.

6. Your rights

Under UK data protection law you have the right to access, correct, delete, restrict or object to processing of your personal data, and to data portability. To exercise any of these rights, email sales@mcfvisuals.com. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

7. Security

We use reputable hosting and authentication providers and apply reasonable technical and organisational measures to protect personal data. No online service can be guaranteed completely secure; please contact us promptly if you believe an account or message has been compromised.

8. Changes

We may update this policy from time to time. Material changes will be reflected in the "Last updated" date above.